Onsavii RFM System

What is RFM?

RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary). RFM analysis is based on the marketing axiom that “80% of your business comes from 20% of your customers.”

How does it work?

RFM is the easiest way to organise your customers in an easy to understand and intuative format. Using RFM analysis, customers are assigned a ranking number of 1,2,3,4, or 5 (with 5 being highest) for each RFM parameter. The three scores together are referred to as an RFM “cell”. The database is sorted to determine which customers are “the best customers”, with a cell ranking of “555” being ideal.





Days to Implement

Time Setup


Customer Lifecycle

Understand who buys and when with easy to understand dashboards and configurable variables

Built Inside Award Winning CRM

The Onsavii RFM system is built within Infusionsoft’s award winning CRM to ensure maximum scalability and stability

Tagging Customers for Marketing

Tags are applied to each customer dynamically to ensure that you are speaking personally to the right customers at the right time


Repeat Shoppers

Nurture and encourage your best customers to shop more often by identifying the best time to communicate

Reduce Spam Complaints

Talking to the right customers at the right time, you cultivate healthier marketing list that receives much fewer SPAM complaints

Wow Your Customers

Make your customers feel extra special by giving them the attention that they deserve


Keep Engaged

Setup automated calls, alerts, tasks, emails or appointments when a customer reaches a particular milestone

Cloud Based, Easy Integration

The Onsavii RFM system is cloud based and integrates with existing systems and CRM’s

Grow Social Awareness

Customers that are happy become advocates for your business. Target the right customers with specific referal campaigns

  • Increased Revenue 32%
  • Sales Conversions 46%
  • Customer Satisfaction 75%
  • Customer LTV 24%

The Results Are Amazing

By focusing on the customers that matter to your business, you are able to effectively target the right customers at the right time to increase your sales conversions significantly. With Onsavii’s proven RFM system, our clients have increased their revenues by 32% and sales conversion by over 46%.

Learn More

*Requires Infusionsoft and Plusthis Subscription (We can organise separately)