With the first quarter of 2016 coming to an end, market competition has never been more tense. Firms are in constant need to get ahead. They are often banking on unmatched and sustainable competence. But, being ahead in today’s business environment will prove to be difficult. Several approaches are created and maximized. On top their list? The Internet.
Businesses tried to dip its toes on the Internet and digital-based marketing strategies adapt to the dynamic marketing backdrop. But, businesses may hesitate to take a plunge, considering that everybody else is doing it.
The underlying principle of the consumer-generated content or CGC is greater consumer participation. The content of products and services becomes viral online not because of paid media. It can be attributed to the voluntary content created by the consumers. Centering their efforts in this approach, business will earn greater credibility that its competitors.
At the core of CGC is the traditional word of mouth marketing. Consumers are likely to believe in referrals from individuals they personally know. To get ahead, you may want to focus on inciting your consumers to create content for you.
Greater focus on customer participation
The development in technology influences consumer behavior as consumers contribute to technological advancements. Today, end users have become more participative. This has become possible with the easy access to Internet-based channels and digital medium.
Good examples of these are the social networking sites, blogs, and other interactive Internet platforms. Businesses are provided with exciting features and applications that facilitate communication and interaction between companies and consumers. These channels are good avenues to engage with consumers on a more personal level and in real time. The challenge here is on how to create unique experiences.
One word: smartphones.
Technology and telecommunications are among the most valuable brands in the world. This is not surprising with the strong surge of mobile and Internet usage, globally. Mobile marketing such as phone applications is the most common nowadays. What firms can do is to develop applications that fit the lifestyle of the consumers. Rather than on creating apps that offer new but useless features.
Competition is moving faster than you could ever imagine. You could either hold your ground or drown.